Bayer (ETR: BAYN), a German multinational pharmaceutical and life sciences company, has partnered with IT firm Salus Optima to provide precision health solutions that promote healthy aging through data-driven lifestyle recommendations on mobile devices. This collaboration will leverage Bayer’s extensive global network to distribute Salus Optima’s AI-powered lifestyle analysis technology.
The partnership aims to expedite Salus Optima’s market entry amidst aging trends indicating that a significant portion of the population will reach ages over 100 years.
This alliance follows Bayer’s recent foray into the aging market, having entered into a similar agreement last month. That deal integrated diagnostics company Hurdle’s saliva-based Chronomics biological age tests with Bayer’s newly launched precision health product development segment within its consumer health division.- Flcube.com
