Baidu Health, an internet giant, has entered into a partnership with Zhejiang Jolly Pharmaceutical Co., Ltd. Under the agreement, Baidu will leverage its strengths in AI and its internet medicine platform to drive digital marketing innovation for Jolly Pharma’s Bailing capsules and other drugs. The initial focus will be on the drug’s use for chronic disease management, with plans to extend the treatment cycle by establishing a patient medication tracking system. Financial details of the partnership were not disclosed.
Baidu Health’s Ecosystem
As a national health management service platform, Baidu Health handles 300 million daily health search requests and connects directly with over 360,000 professional doctors. This forms a complete ecological loop covering health science popularization, online consultation, prescription circulation, and other scenarios. In this partnership, Baidu Health will empower Jolly Pharma with its AI technology, enabling efficient drug delivery to target populations through intelligent doctor-patient matching, the Baidu Health Medical Encyclopedia, and an Internet hospital service link. This will provide patients with a one-stop solution for online follow-up, electronic prescriptions, and drug delivery, constructing a full – cycle patient education system from disease awareness to medication guidance.
Expanded Reach and Efficiency
In addition, Baidu Health will utilize Baidu APP’s information traffic to reach billions of users. It will collaborate with over 800 partner hospitals nationwide to establish a prescription circulation network and enhance the efficiency of doctor-patient interaction through doctor live streaming and AI – assisted diagnostic tools.-Fineline Info & Tech
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