Bayer AG (ETR: BAYN), a leading German multinational pharmaceutical and life sciences company, has expanded its partnership with Meituan’s medical and healthcare business unit, a major player in China’s delivery services. The new collaboration will concentrate on the skin health sector, with a focus on online retail, digital marketing, and health education initiatives. Financial specifics of the agreement have not been disclosed.
This alliance builds on previous collaborations between Bayer and Meituan in the nutrition product and women’s health domains. The partnership will now extend to address hair, dermatitis, eczema, and other skin health concerns that are top priorities for consumers. Meituan’s healthcare unit, with its extensive reach of over 300 million transactional users, complements Bayer’s extensive network of nearly 500,000 sales outlets across China in the skin health market. This strategic partnership is poised to penetrate and develop markets in third- and fourth-tier cities and rural areas, where there is significant potential for growth in skin health solutions.- Flcube.com
