{"id":58854,"date":"2026-03-05T15:44:25","date_gmt":"2026-03-05T07:44:25","guid":{"rendered":"https:\/\/flcube.com\/?p=58854"},"modified":"2026-03-05T15:44:26","modified_gmt":"2026-03-05T07:44:26","slug":"bayer-reports-eur-45-6-billion-2025-sales-nubeqa-and-kerendia-drive-pharma-growth-amid-xarelto-patent-cliff","status":"publish","type":"post","link":"https:\/\/flcube.com\/?p=58854","title":{"rendered":"Bayer Reports EUR 45.6\u202fBillion 2025 Sales \u2013 Nubeqa and Kerendia Drive Pharma Growth Amid Xarelto Patent Cliff"},"content":{"rendered":"\n<p><strong>Bayer AG<\/strong> (<a href=\"https:\/\/www.google.com\/finance\/quote\/BAYN:ETR\">ETR: BAYN<\/a>) released its <strong>2025 financial results<\/strong>, recording <strong>EUR 45.6\u202fbillion<\/strong> (USD\u202f52.84\u202fbillion) in group sales, up <strong>1.1%<\/strong> on a currency\u2011 and portfolio\u2011adjusted basis year\u2011on\u2011year. The pharmaceutical division delivered <strong>1.7% growth<\/strong> driven by oncology and cardiorenal blockbusters, offsetting steep declines in mature cardiovascular and ophthalmology franchises.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-regional-performance\">Regional Performance<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Region<\/th><th>Sales (EUR\u202fM)<\/th><th>Change (Fx &amp; p adj.)<\/th><th>Commentary<\/th><\/tr><\/thead><tbody><tr><td><strong>North America<\/strong><\/td><td>16,725<\/td><td><strong>+5.1%<\/strong><\/td><td>Strongest growth region; pharma pricing power offset consumer softness<\/td><\/tr><tr><td><strong>Latin America<\/strong><\/td><td>7,831<\/td><td><strong>+4.7%<\/strong><\/td><td>Market expansion in Consumer Health; currency tailwinds<\/td><\/tr><tr><td><strong>Europe\/Middle East\/Africa<\/strong><\/td><td>13,501<\/td><td><strong>\u20133.5%<\/strong><\/td><td>Xarelto generic erosion; consumer destocking<\/td><\/tr><tr><td><strong>Asia\/Pacific<\/strong><\/td><td>7,518<\/td><td><strong>\u20132.8%<\/strong><\/td><td>China macro weakness; Eylea biosimilar competition<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pharmaceuticals-division-product-level-breakdown\">Pharmaceuticals Division \u2013 Product\u2011Level Breakdown<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Product<\/th><th>Franchise<\/th><th>2025 Sales (EUR\u202fM)<\/th><th>Change (YOY)<\/th><th>Driver\/Headwind<\/th><\/tr><\/thead><tbody><tr><td><strong>Nubeqa<\/strong> (darolutamide)<\/td><td>Oncology<\/td><td>2,385 (USD\u202f2,764)<\/td><td><strong>+62.4%<\/strong><\/td><td>Metastatic prostate cancer label expansion; urology market share gains<\/td><\/tr><tr><td><strong>Kerendia<\/strong> (finerenone)<\/td><td>Cardiorenal<\/td><td>829 (USD\u202f961)<\/td><td><strong>+88.0%<\/strong><\/td><td>Diabetic kidney disease guideline inclusion; cardio\u2011renal benefit data<\/td><\/tr><tr><td><strong>Xarelto<\/strong> (rivaroxaban)<\/td><td>Cardiovascular<\/td><td>2,344 (USD\u202f2,716)<\/td><td><strong>\u201331.6%<\/strong><\/td><td>U.S. patent expiry (2024); generic erosion accelerating<\/td><\/tr><tr><td><strong>Eylea<\/strong> (aflibercept)<\/td><td>Ophthalmology<\/td><td>3,110 (USD\u202f3,604)<\/td><td><strong>\u20133.7%<\/strong><\/td><td>Biosimilar entry (aflibercept\u2011szzs); intravitreal market share loss<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Division Total:<\/strong> EUR\u202f17,829\u202fmillion (<strong>+1.7% Fx &amp; p adj.<\/strong>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consumer-health-division\">Consumer Health Division<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Metric<\/th><th>2025 Performance<\/th><\/tr><\/thead><tbody><tr><td><strong>Sales<\/strong><\/td><td>EUR\u202f5,802\u202fmillion (USD\u202f6,723\u202fmillion)<\/td><\/tr><tr><td><strong>Growth<\/strong><\/td><td><strong>\u20130.1%<\/strong> (flat)<\/td><\/tr><tr><td><strong>Pricing Impact<\/strong><\/td><td>Moderate contribution; decelerating vs. prior years<\/td><\/tr><tr><td><strong>Volume Trend<\/strong><\/td><td>Stabilized overall<\/td><\/tr><tr><td><strong>Regional Split<\/strong><\/td><td>Growth: EMEA, Latin America; Decline: U.S., China (macro pressures)<\/td><\/tr><tr><td><strong>Category Performance<\/strong><\/td><td>All categories positive; Allergy\/Cough\/Cold only moderate gains<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strategic-outlook-amp-investor-takeaways\">Strategic Outlook &amp; Investor Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth Engine Transition:<\/strong> Nubeqa and Kerendia combined contributed <strong>EUR\u202f3.2\u202fbillion<\/strong> (+68% blended growth), partially offsetting <strong>EUR\u202f1.1\u202fbillion<\/strong> Xarelto decline \u2013 demonstrating successful pipeline execution amid LOE (loss\u2011of\u2011exclusivity) cycle<\/li>\n\n\n\n<li><strong>Patent Cliff Management:<\/strong> Xarelto erosion expected to deepen in 2026; management guided for continued Nubeqa\/Kerendia acceleration to stabilize pharma margins<\/li>\n\n\n\n<li><strong>Consumer Health Reset:<\/strong> Flat performance reflects pricing normalization post\u2011inflationary period; China recovery timeline uncertain<\/li>\n\n\n\n<li><strong>Capital Allocation:<\/strong> Bayer reiterated commitment to <strong>EUR\u202f3\u202fbillion annual R&amp;D<\/strong> in pharma; no share buyback announcement; dividend policy under review given litigation overhang<\/li>\n<\/ul>\n\n\n\n<p><strong>Forward\u2011Looking Statements<\/strong><br>This brief contains forward\u2011looking statements regarding product performance, regional growth, and strategic priorities based on Bayer&#8217;s 2025 financial disclosures. Actual results may differ due to currency fluctuations, competitive dynamics, regulatory changes, and macroeconomic conditions.<a href=\"https:\/\/flcube.com\/\">-Fineline Info &amp; Tech<\/a><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/flcube.com\/wp-content\/uploads\/2026\/03\/bayer-annual-report-2025.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of bayer-annual-report-2025.\"><\/object><a id=\"wp-block-file--media-e20af253-340e-4f0b-8389-9c44ebea5ba5\" href=\"https:\/\/flcube.com\/wp-content\/uploads\/2026\/03\/bayer-annual-report-2025.pdf\">bayer-annual-report-2025<\/a><a href=\"https:\/\/flcube.com\/wp-content\/uploads\/2026\/03\/bayer-annual-report-2025.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-e20af253-340e-4f0b-8389-9c44ebea5ba5\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bayer AG (ETR: BAYN) released its 2025 financial results, recording EUR 45.6\u202fbillion (USD\u202f52.84\u202fbillion) in group&#8230;<\/p>\n","protected":false},"author":1,"featured_media":58856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAownpewDA:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[269,967,27],"class_list":["post-58854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","tag-bayer","tag-etr-bayn","tag-finanical-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bayer Reports EUR 45.6\u202fBillion 2025 Sales \u2013 Nubeqa and Kerendia Drive Pharma Growth Amid Xarelto Patent Cliff - Insight, China&#039;s Pharmaceutical Industry<\/title>\n<meta name=\"description\" content=\"Bayer AG (ETR: BAYN) released its 2025 financial results, recording EUR 45.6\u202fbillion (USD\u202f52.84\u202fbillion) in group sales, up 1.1% on a currency\u2011 and portfolio\u2011adjusted basis year\u2011on\u2011year. 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