Pica Partners with BrainCo to Launch ADHD Product in China

Shanghai-based primary healthcare digital platform Pica, developed by Wuxi AppTec in 2016, has partnered with BrainCo, a firm operating in China and the U.S., to launch the latter’s ADHD product in China. Financial details of the deal were not disclosed.

Product Details
The ADHD product features a smart, non-invasive brain-computer interface (BCI) attention regulation system. BrainCo’s FocusCalm, a meditation/mindfulness stress relief system, will also be introduced at the grassroots level in China.

Technology
Founded by Harvard graduate Han Bicheng, BrainCo uses non-invasive BCI technology via a headband to monitor brain EEG waves. FocusCalm measures brain activity and employs games, exercises, and meditations to improve focus and relaxation. The product aims to help children control thoughts and manage ADHD.-Fineline Info & Tech

Insight, China's Pharmaceutical Industry